Sprimal Hub

How Sprimal AI Works — Under the Hood

A 24/7 AI front desk that handles enquiries, qualifies leads, books appointments, and escalates to the right broker — automatically.

From first contact to booked appointment

Every customer interaction flows through Sprimal AI before a human ever needs to get involved. Here's exactly what happens at each step.

Customer
Visits website chat
Sprimal AI greets & listens
OpenAI · ElevenLabs voice
Text message or document upload?
Text
AI answers directly
Knowledge base lookup
Document
Document parsed
PDF · DOCX extracted
Can Sprimal resolve it?
Yes
Voice or text reply
ElevenLabs TTS
No — escalate
Broker notified
Alert email sent
Does the customer want to book?
Appointment booked
Saved · confirmation email sent
Senior Broker
Reviews & assigns leads
Junior Broker
Follows up with client
Customer & broker touchpoints
Sprimal AI actions
AI-assisted steps
Decision / routing

The AI models powering every step

Sprimal connects best-in-class AI services so your business gets enterprise-grade automation — without the enterprise price tag.

01

OpenAI

Powers all chat understanding and response generation. Reads your knowledge base and answers customer questions accurately in plain language.

02

ElevenLabs

Converts AI responses into natural-sounding voice audio, letting Sprimal speak to customers directly — no robotic text-to-speech.

03

Document parsing

Extracts text from PDFs and Word documents uploaded by customers or brokers, feeding the content directly into the AI's context.

04

Automated email

Sends booking confirmations, broker alert emails, and client follow-ups automatically — no manual effort from your team required.

05

Data & storage

All appointments, leads, chat logs, and settings are stored securely. Brokers can access their full pipeline from a single dashboard.

06

Knowledge base

Senior brokers upload product guides, rate sheets, and FAQs. Sprimal learns from these and cites them when answering customer queries.

Ready to see it live?

Want this working in your business?

Book a free 30-minute call and we'll walk you through exactly how Sprimal AI would fit into your operation — no obligation, no pressure.

Book a Free AI Discovery Call

Or call 087 214 4564